What’s the greatest thing you’ve ever won?

In a few years time, when London-based singer-songwriter Caylam Castle is asked this question, he can happily confirm, “Dunno, but CK Goldiing getting the hell out of my flat was quite a gift!”

Having drunk his tea, eaten his chocolates and spilled stuff on his table, such a response would be understandable.

Caylam won a photoshoot with me after entering a music competition launched by Shout It Loud Reviews, KitSound, Music Hour UK & myself. Open to all UK unsigned musicians, to enter, all entrants had to do was tweet a video or photograph of them being themselves better. (My brand slogan is ‘be yourself, better’ you see).

The winner of the competition, as chosen my UK music strategist Damian Keyes, won a photoshoot with me, a HIVE H2 Bluetooth speaker courtesy of KitSound and a month of digital promo by Music Hour UK.

The day of my shoot with Caylam was an absolute joy. Once the shoot was over, he invited me to his lush flat, in which I met his wife and we shared a few mugs of tea together.

Click ‘PLAY’ above to hear Caylam reveal his exciting Hollywood plans…