In a recent instagram post, I discussed how decision-making isn’t my strongest quality. Truth is, I’m shit at it. Happily, I at least recognise how corrosive indecisiveness is to me and anyone plagued with it, and so, I’ve started pushing myself to just ‘do’ new stuff whenever the urge arises – stuff like saying “yes” when a college asks me to deliver a talk to its Media & Performing Arts students.

After my recent shoot with London-based singer-songwriter Bee Bakare, she mentioned how shooting with me was unlike any of her prior photoshoot experiences. The key differences Bee kindly outlined have been echoed by many of the gems I’ve previously hungout with/photographed, and so, after repeatedly hearing the same stories of, let’s just call it ‘unnecessarily precious photographers’, I immediately thought, “right, fu** it, I want to cleanse the world of photographers who prioritise their ego over the joy of the humans they shoot. I’m gonna create a free/informal meet-up in London for photographers of all levels – at which, I’m gonna share everything I’ve learned about making the process of photography something special for the hero being photographed.”

The minute I had the idea, I thought, “Really, and why would anyone give a shit about that, sunshine?”

I then thought, “No, I don’t care, I want to do it, and so I’m doing it. Stop looking for excuses… you know how much the ‘client experience’ of photography matters to you. You also know how many photographers focus on dull shit like lenses and gear, ignoring the magic that happens when the client is THE NUMBER ONE CONSIDERATION… so stop dithering, man-up and create the damn event. If no photographer is interested, you’ll discover that the hard way when, on the day of the event, it’s just you crying into a soggy handkerchief.”

Less than 24 hours after creating the event (on a platform I’d never even used before), six people had confirmed their attendance, and now, just seven days later, TWENTY-SEVEN humans are coming!!

Click here for the event page.


Before publishing the event, assuming a maximum of 3 or 4 people might be interested, I picked a modest restaurant/café in which to deliver the chat. I didn’t book a space/ask permission or anything, I just figured we’d turn-up and chat… hell, I see ad-hoc work meetings happening there all the time. But now, with twenty-seven confirmed attendees in seven days and over one week of booking time to go, I’m not sure I’ve properly thought this through…